Closing Date: 22nd May 2025
Vidu are working on a super exciting assignment in the search for a Marketing Manager on behalf of a rapidly growing, dynamic and fast paced logistics business.
This is a hybrid role – 3 day on site, 2 days working from home.
Our client has engaged with Vidu VIP to commence the initial search.
Our team of dedicated consultants will be your first point of contact when applying for this role.
£42,000 – £45,000 basic salary (dependent on experience) plus 20% KPI related bonus, 21 days holiday plus statutory (increasing by 1 day a year up to 28 days plus statutory) package and excellent opportunities for career development and progression.
Your Mission:
Our client are seeking a strategic and creative Marketing Manager to drive their network of over 160+ partners through lead generation and campaign collateral and continue their group’s accelerated growth.
The focus is to align campaign verticals that drive engagement throughout the conversion funnel for partner networks.
Each campaign vertical will provide a specific product and service collateral targeting B2B and B2C customers for their network to capitalise from.
This role offers the chance to take ownership of high-impact marketing initiatives with a significant budget, driving lead generation, customer engagement, and system-wide revenue growth through marketing funds.
You will oversee the full campaign lifecycle—from strategy development, creative and content planning, to delivering physical assets for in-store use and digital tools for franchise partners, reporting on their value.
With direct reports to manage, this role requires strong leadership skills and a collaborative approach.
Key Responsibilities:
Strategic Marketing Planning: Develop and implement a cohesive marketing strategy for multi-channel campaigns that align with business goals and brand guidelines.
Campaign Management: Oversee the planning, creation, and execution of campaigns, delivering assets for both digital platforms and physical franchise stores to maximise reach and impact.
Budget Ownership: Manage a significant marketing budget, ensuring effective allocation of resources to achieve lead generation and sales conversion objectives.
Franchise Support: Equip franchise partners with tailored campaign assets and training, enabling them to effectively target customer verticals and drive local engagement.
Lead Generation Focus: Drive lead generation strategies across digital and direct marketing channels, optimising for low CPL and CPA while enhancing customer acquisition and retention.
Performance Measurement: Track and report on campaign performance, providing actionable insights and recommendations to senior stakeholders to refine strategies.
Team Leadership: Manage a team of marketing professionals, fostering a collaborative and high-performing environment.
2+ years of marketing manager experience.
Background in shipping, logistics, or eCommerce industries would be desirable.
Bachelor’s degree in Marketing, Business, or a related field would be desirable.
Proven track record of devising and executing marketing strategies, with a strong focus on product and service campaign rollouts across physical and digital channels.
Experience in managing large marketing budgets, optimising spend across multiple channels to achieve measurable outcomes.
Expertise in lead generation, utilising CRM platforms such as HubSpot or Salesforce, alongside analytics tools like Google Analytics, to nurture leads and enhance sales collaboration.
Strong knowledge of digital marketing, including SEO, PPC, social media, email marketing, and content creation.
Understanding of product and service marketing asset production, delivering campaigns tailored to network-wide solution centres.
Proficiency in advertising platforms, including Google AdWords and Microsoft Advertising, to execute and optimise PPC campaigns.
Skilled in office tools such as Microsoft Office Suite and Google Workspace for efficient reporting, collaboration, and presentations.
Familiarity with digital marketing tools, such as SEO software, social media management platforms, and email marketing systems, to deliver impactful campaigns.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign) for designing high-quality marketing materials aligned with brand guidelines and campaign goals.
Strong organisational and analytical skills, combined with a creative mindset to interpret data, devise innovative strategies, and ensure campaigns deliver results.
Demonstrated ability to lead and mentor teams, ensuring alignment with marketing objectives and fostering a culture of collaboration and innovation.
Exceptional communication and leadership skills to navigate franchise networks and maximise marketing output across diverse markets.
A commitment to adaptability and continuous learning, staying updated with the latest marketing trends, technologies, and best practices to drive innovation.
Desirable Experience:
Familiarity with Adobe Creative Suite for the creation of marketing assets.
Experience working within a franchise environment or across multiple brands.
Background in shipping, logistics, or e-commerce industries.
Familiarity with HubSpot and Salesforce (to help develop Sales Speak) is a plus.
Strong analytical skills with the ability to interpret data and make recommendations.
Excellent communication and writing skills.
Highly organised with the ability to manage multiple projects simultaneously.
Creative mindset and attention to detail.
Ability to lead on projects.
