Closing Date: 31st July 2025
Vidu are working on a super exciting assignment in the search for a Sales Development Specialist/Analyst.
You will play a key role in expanding the customer base and driving revenue growth, on behalf of rapidly growing eCommerce distribution business.
Our client has engaged with Vidu VIP to commence the initial search.
Our team of dedicated consultants will be your first point of of contact when applying for this role.
£35,000 -£40,000 basic salary (dependent on experience) plus KPI related bonus, package and excellent opportunities for career development and progression. 2 days a week on site, 3 days from home.
Your Mission:
This role is a crucial connector between the Marketing Manager and Business Development team, and you will be playing a key role in generating high-value, qualified leads that fuel the new business development team.
Key Responsibilities:
Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities.
Evaluating the potential of these leads, engaging with prospects via a number of different channels, and effectively managing the sales funnel and CRM system to grow business revenue and handing over qualified leads to the sales team for further sales progression.
Research and Identify Leads:
Work with tools such as Similar Web, Tami and LinkedIn to research and target key verticals and buyer personas aligned to our ICP
Manage lead data within the CRM system Creatio.
Conduct market research input and provide to marketeer to identify potential clients in the logistics sector.
Utilise business directories, web searches, and digital resources to find new leads.
Qualify Leads / Data Analysis:
Owning the data funnel of leads.
Assess and qualify leads based on specific business criteria.
Ensure leads meet the company’s target audience and are likely to convert into sales.
Deep dive analysis into data which demonstrates genuine leads.
Lead Generation Campaigns:
Develop and implement lead generation campaigns using various marketing channels, together with the Marketing Manager, including email marketing, social media, and content marketing.
Follow up, chase, and hand over to the Sales team for conversion.
Meet or exceed monthly and quarterly lead generation targets.
CRM Management:
Collecting data in a user friendly way.
Maintain and update the CRM database with accurate customer and pipeline information.
Maintain accurate records of interactions and progress in the CRM system
Create & maintain a structured way of working in CRM with the sales team.
Track and document all lead generation activities and results.
Work closely with the sales and marketing team to align lead generation strategies with overall business goals.
Participate in regular meetings to discuss progress and adjust strategies as needed.
Schedule meetings with the sales team with qualified leads as and when required.
1-2 years proven experience in lead generation, sales or analytics, preferably in the logistics industry or gained within a SAAS environment.
Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami and/or LinkedIn.
Proficiency in social media platforms and social selling techniques to engage with potential clients.
Experience with CRM software.
Excellent verbal and written communication skills; ability to effectively convey information to potential clients and build relationships.
Strong analytical skills to assess lead quality and campaign performance.
Ability to use data to drive decision-making; evaluates options and makes decisions based on facts and logical reasoning.
Ability to segment and target potential clients based on their interest and needs
Ability to express ideas clearly and concisely in conversations.
Educational background:
Sales, Marketing, Business or a related field (ideally).
