The inexorable shift to online video for marketing, entertainment and social engagement continues apace.

Smart brands are fully on task. Traditional brands are planning for it. And there are those brands that remain treading water in their old ways.

Where does that leave Recruitment?

The recruitment process has remained largely unchanged in how it functions: candidate writes CV; candidate emails CV along with a ‘narrative’ to employer; employer receives CV, prints off and adds to large pile on desk.

Long-winded, laborious and totally unnecessary.

Now that Vidu has introduced video and social as an integral part of recruitment, savvy employers and candidates are already signing up for their future!

Will 2017 be the Year of the Video?

If you’re sceptical of the impact video is beginning to have, let’s look at what happening out there.

The slow ‘creep’ into LinkedIn’s mainstream of video functionality is no accident. Initially restricted to the upper echelons of its 500 million global members, LinkedIn is slowly but surely allowing video to be used in greater numbers.

Video is being recognised for its powers of engagement.

On crowdfunding sites like Kickstarter and Indiegogo, video is prerequisite.

It’s not hard to see why. Today’s smartphones are more than capable of recording high quality video on the fly. How easy is it to record a simple, rehearsed ‘pitch’ for your next job?

With Vidu, it’s a doddle. Even if you’re not a dab hand on your smartphone, there’s plenty of helpful hints and tips on the Vidu website to get your video recorded, then uploaded.

For employers too, it makes sense to incorporate video into your profile. Showing potential employees what it’s like to work at your company is invaluable in attracting the right people in the first place.

You’ll get a better fit with the people you hire and they’re more likely to stay longer.

So is 2017 the year when candidates and employers wake up to video … If not new employment?

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