The logistics sector is the backbone of the UK economy — yet it’s facing one of its toughest challenges to date: a growing talent shortage. From HGV drivers to warehouse managers and supply chain analysts, businesses across the industry are struggling to attract and retain the people they need to keep things moving.

So, what’s driving the talent gap — and more importantly, what can logistics companies do to close it?

The Root of the Problem

A perfect storm of factors has led to today’s recruitment crisis:

  • An ageing workforce with not enough younger talent entering the sector
  • Post-Brexit regulations limiting access to skilled overseas workers
  • Outdated perceptions of what a logistics career looks like
  • Fierce competition across industries for digitally skilled candidates

The result? Unfilled roles, increased pressure on existing staff, and an urgent need for companies to rethink how they attract talent.

Rethink Your Employer Brand

Top candidates aren’t just looking for a job — they’re looking for a company they want to work for. Your employer brand is what sets you apart in a competitive market.

At Vidu Group, we help logistics businesses showcase their culture, values, and opportunities using video-led recruitment. Why? Because video doesn’t just tell candidates what it’s like to work for you — it shows them.

A strong employer brand makes people stop scrolling and start applying.

Speed Up Your Hiring Process

In a talent-short market, speed matters. If your hiring process is slow, disorganised, or overly complicated, you’ll lose great candidates to companies that move faster.

  • Streamline internal decision-making
  • Cut down unnecessary interview rounds
  • Communicate clearly and consistently throughout

A quicker, more candidate-friendly experience makes a lasting impression — and gets the right people in post faster.

Use Modern Recruitment Tools

Traditional job ads aren’t enough. Today’s candidates are visual, digital, and time-poor — and that’s where video comes in.

Video CVs and video job ads give both employers and candidates a chance to connect on a human level before the first interview even takes place. It saves time, boosts engagement, and helps you find people who are the right fit — not just on paper, but in practice.

Focus on Upskilling and Internal Development

Sometimes, the talent you need is already in your business — they just need the tools and support to grow.

  • Offer training programmes
  • Support professional certifications (like CPC, CILT, or NEBOSH)
  • Create clear career paths from the warehouse floor to senior management

When people see a future with your company, they’re more likely to stay — and succeed.

Work with a Specialist Logistics Recruiter

Finally, if you’re serious about solving your talent challenges, work with someone who knows your industry inside out.

At Vidu Group, we live and breathe logistics. Our video-led approach doesn’t just fill vacancies — it finds people who fit your business and stick around. From entry-level roles to senior hires, we connect you with the right people, faster.

Want to get ahead in a talent-short market?

Let’s talk about how we can support your hiring strategy today https://vidugroup.com

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